What is Targeted Video?

Tapcast Targeted Video is a SaaS platform where marketers can integrate videos with web pages, without needing developers to constantly update code on websites.  You’ll need to do a one-time install of the Tapcast SDK before you can play targeted videos on your website.  Once installed, you’ll be able to play targeted videos picture-in-picture on your website, match videos with specific audiences and ads, and test which videos perform best for different audiences with no additional coding or IT support!

To learn more about Tapcast, see our website for more information:  https://www.tapcast.io or browse through the rest of our frequently asked questions here.  To learn more about the best practices for using targeted video in your video marketing campaigns, click here.