Simple techniques for making great videos to increase your conversions

Making short and easy videos to increase customer conversions on your business website doesn’t have to be difficult.  But it is something you should do.  Consider this:

• Customers are four times more likely to watch a video about a product instead of reading about it.
• 64% of customers are more likely to buy a product online after watching a video about it.
• It’s estimated that by 2020, 75% of mobile traffic will be video views.
• A Tapcast video on your website could improve social ad conversions by up to 270%.

You don’t need fancy lighting, a camera crew or expensive equipment to make a compelling video for your site. Video-making is now accessible to everyone; many smartphones shoot high-quality 4K video. There’s really no excuse not to put video on your website.

Here are three simple ways to create your first video:

1.  Be authentic: Ask a friend to shoot a video of you telling a story or showing a product from your company

One of the first things to keep in mind when making a video is to be authentic. Pretend like you’re chatting with whomever is shooting the video. Speak off the cuff, be yourself, and don’t be too worried about how you’ll come across. The model Tyra Banks shot a quick video in a hallway, no microphones, no lighting, shaky video, and she still comes across as being your close friend.

• If you own a clothing store, shoot a video of you browsing your favorite rack, and explain which dress you love and why.
• If you own a makeup boutique, make a video demonstrating how to use the products.
• If you’re a grass-feed beef farmer, talk about why it’s important to raise sustainable meat or how your product is made

When you’re shooting a video of yourself or a product, one thing to keep in mind is lighting. Stand near an open window, or outside on a cloudy day. Avoid direct sunlight, as it creates harsh shadows. If you have some painter’s lights lying around, clip baking paper over the front of them to create a nice, diffused light.

To stabilize shaky videos, you could invest in something simple like a smartphone to tripod attachment.

2.  Take a screen capture of your phone browsing your website

 You can use your smartphone to take a screen capture of yourself scrolling through your website. On iPhone, you can use the Screen Capture tool in the Command Center or an app like Web Recorder. For Android, you could download AZ Screen Recorder.

This is a powerful tool, because you can show a customer where to find certain products or information, how to check out, or walk them through the sign-up process. Show them a visually appealing part of your site, or your most popular product.

An astonishing 65% of your audience are visual learners, so teach something, share something, and make them feel inspired.

3.  Put it all together with simple video editing 

Once you’re finished filming yourself and your product, it’s time to put it all together. There are a lot of video editing apps to choose from. FilmoreaGo, Magisto, and Adobe Premier Clip are highly-rated apps for the iPhone or Android.

With these apps, you can add simple transitions, titles, edit clips and add music to create your first video with Tapcast.

Try this: Create a clip of yourself, then cut to a video screen capture of your website, then cut back to yourself showing how you use your product. With a few simple edits, you’ll have a quick video to post on your homepage or product page.

Video is such an important marketing strategy. According to HubSpot Research, 54% of consumers would rather watch a video from a brand they like compared to email newsletters or images posted to social media. Your customers also remember video at a higher rate than written content.

We look forward to seeing what you come up with, and how that Tapcast videos help to increase conversions on your website.