Which Facebook Audiences can I and can I not use with Tapcast?

 Tapcast can use the following types of Facebook Audiences:

• Lookalike Audience
• Saved Audience*
• Audience used in an Ad Set*

* Due to privacy restrictions put in place by Facebook, the following Audiences can not be mapped using Audience Map^TM:

• an Audience that contains a Custom Audience (e.g. one created from an email list or based on engagement with a website or Facebook Page)
• an Audience that targets a Facebook behavior based on data that was obtained from a third-party Facebook Partner (e.g. purchasing behaviors)

Audiences in your list on the Tapcast platform Dashboard will display a Size of “Not Available” to indicate that they do not meet these requirements.

Although not a requirement, the Audience should also be large enough to return statistically-significant results.  Tapcast recommends a minimum size of 300,000.