Tapcast can use the following types of Facebook Audiences:
- Lookalike Audience
- Saved Audience*
- Audience used in an Ad Set*
* Due to privacy restrictions put in place by Facebook, the following Audiences can not be mapped using Audience MapTM:
- an Audience that contains a Custom Audience (e.g. one created from an email list or based on engagement with a website or Facebook Page)
- an Audience that targets a Facebook behavior based on data that was obtained from a third-party Facebook Partner (e.g. purchasing behaviors)
Audiences in your list on the Tapcast platform Dashboard will display a Size of “Not Available” to indicate that they do not meet these requirements.
Although not a requirement, the Audience should also be large enough to return statistically-significant results. Tapcast recommends a minimum size of 300,000.