In addition to optimizing existing audiences, Audience Builder can also build new audiences from scratch.
From your account’s audience list, click on the “Build Audience” button in the upper-right corner to open Audience Builder.
When Audience Builder opens, note that no filters have been applied. The audience targeting spec indicates that the starting target is the entire United States, which is reflected in the audience size given in the pie chart. You are otherwise starting with a blank slate.
Build your audience by making any or all of the following adjustments you would like:
When your audience build is complete, save it.
NEXT: Learn what to do after saving your audience.