Audience MapTM allows you to visualize your audiences to understand the key attributes that drive conversions. Audience BuilderTM allows you to optimize those audiences to target those key attributes, or dimensions.
There are two ways to access Audience Builder:
1. From the audience list under your ad account, click on the name of your desired audience or on its “Optimize” button.
2. From within the Audience Map of the desired audience, click on the “Build/Optimize” tab in the upper-right.
When Audience Builder opens, the name of your selected audience will appear underneath the audience pie chart. Any Facebook audiences and locations included in the audience will appear in the targeting spec area. Any age and/or gender filters will also be applied.
If you need to get or confirm targeting ideas, click on the Audience Map tab to open the Audience Map or the Targeting Ideas tab to open Targeting Ideas.
This assumes that Audience Map has already been run on the audience. If it hasn’t, these options will not be available. It is recommended that you run Audience Map before optimizing.
To optimize your audience, make your desired adjustments to the audience:
When your optimization adjustments are complete, save your audience
NEXT: Learn what to do after saving your audience.