What are My Blocks, and how do I create one?

My Blocks are Audience Blocks that you have created and saved on Tapcast. Note: "My Blocks" and "Custom Blocks" are used interchangeably in the Tapcast app. As with any other dimension or Block, the components should collectively embody a single coherent aspect of a persona that you want to target.

Custom Blocks (My Blocks) can be created in Audience Builder, in Audience Map, or on the dashboard in the "Map a prospective audience" pane.

1. Create your Block with all the components (i.e. dimensions) you would like to include.

2. Click on the "Save" link.

3. Use the name Tapcast assigns or give the Block a different meaningful name and then click “Save Custom Block.”

4. Once saved, your new Block will appear in your My Blocks list in Audience Builder to be used to build or optimize your audiences.

It will also appear on the list of selectable Custom Blocks to add to your Audience Map.