Audiences listed in your ad account on Tapcast can only be mapped or optimized if they are eligible to be mapped with Audience Map. An audience cannot be mapped if either one of these things is true of it:
- contains a Custom Audience (e.g. one created based on engagement with a website or Facebook Page)
- targets a Facebook demographic, interest, or behavior based on data that Facebook has discontinued, such as behaviors based on data obtained from a third-party Facebook Partner (e.g. purchasing behaviors)
If an audience is not eligible, its “Optimize” and “Map” buttons will be grayed out.
If you wish to map or optimize an audience that contains discontinued targeting options, they will need to be removed.