Audience Map provides you with 180+ pre-built dimensions, or Blocks, that help you deconstruct your audiences. These dimensions are created and curated by Tapcast. While these Tapcast Blocks paint a good picture of your audience, they can’t present all possible aspects of one. But Custom Blocks give you nearly limitless ways to reverse engineer your audiences.
To start adding Custom Blocks to an Audience Map, click the + Custom Blocks button.
Any Custom Blocks you have already created will be listed. Select one or more of them to add to your map.
If you want to create a new one, click the Create Block button.
Once created, the new Custom Block will appear on the list, and you can select it.
When all the Custom Blocks you wish to add have been selected, click Save.
You’ll be returned to the Audience Map, and your Custom Blocks will be displayed in their own section above the Tapcast Blocks to help with your audience analysis.
These Custom Blocks are now a permanent part of your Audience Map.
Any Custom blocks you add to an Audience Map will also show up in Targeting Ideas, if they are top dimensions for that audience.