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  1. Tapcast
  2. Audience Blocks

Audience Blocks

Deconstruct your audiences into their essential dimensions and discover the core attributes that drive action.

Tapcast Basics

  • What is an Audience Block?
  • What are the requirements to run Audience Map and to optimize my audiences?
  • How do I navigate Tapcast?
  • Which Facebook Audiences can I and can I not use with Tapcast?
  • How do I add a team member to my account?
  • Why aren’t all of my ad sets listed?
See all 10 articles

Getting Set Up

  • How do I connect my Facebook account to Tapcast?
  • Why do I need to connect my Facebook account to Tapcast?

Audience Map Basics

  • What is Audience Map?
  • How do I run Audience Map?

Understanding Audience Map

  • What are the features of Audience Map?
  • How do I interpret the Audience Map visualization?
  • What is affinity?
  • What is a dimension?
  • What do the audience sizes in the Audience Map cells indicate?
  • How can I use Custom Blocks with Audience Map?

Using Audience Builder and Optimizing Audiences

  • What are the features of Audience Builder?
  • How do I optimize an audience using Audience Builder?
  • How do I create a new audience with Audience Builder?
  • What are My Blocks, and how do I create one?
  • What happens now that I’ve saved my audience?
  • How should I name my audiences and campaigns?
See all 9 articles

Using Audience Targeting Ideas

  • What is Targeting Ideas?
  • How do I use Targeting Ideas?
  • Is every high-affinity dimension I see in Targeting Ideas good to target?
  • What are dimension affinity and audience affinity?
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